The 31 Segments our Innovation Analysts Report On

Measuring all places by 31 segments.

These 31 segments are designed to capture the industry and community zones of an economy.  2thinknow analyses places by 31 segments for clients. Whilst focused on metropolitan cities, our segment analysis also is applied to states, nations, suburbs and regions.

Below are the short labels of the segments.

Architecture & Planning

Arts & Culture

Basics (Utilities, Food Supply, Water)

Business

Commerce & Finance

Cultural Exchange: Travel & Tourism

Diplomacy & Trade

Economics (General)

Education, Science & Universities

Environment & Nature

Fashion

Food & Hospitality

Geography

Government & Politics

Health & Medicine

History

Industry & Manufacturing

Information, Media & Publishing

Labour, Employment & Workforce

Law & Governance

Logistics, Freight & Ports

Mobility, Autos, Cycling & Transport

Military & Defence

Music & Performance

People & Population

Public Safety

Retail & Shopping

Spirituality, Religion & Charities

Sports & Fitness

Start-ups & Entrepreneurs

Technology & Communications

Design

These segments are designed to capture the modern innovation economy in its completeness, across different countries and cultures. Improvement in multiple segments is captured in the Innovation Cities Indexes by upward movement towards higher classifications.

Cities that perform well in many segments are classified as Nexus or Hub. Node cities have less overwhelming segment strength.

Breakdown

Each segments maps to a number of data indicators. The 162 standard indicators and their mappings are here.

Adaptations

At the indicator level and in analyst services we can work with other standard industry classifications.

Contact us to discuss how to better recognize innovation in industries and places with segment analysis.