Measuring all places by 31 segments.
These 31 segments are designed to capture the industry and community zones of an economy. 2thinknow analyses places by 31 segments for clients. Whilst focused on metropolitan cities, our segment analysis also is applied to states, nations, suburbs and regions.
Below are the short labels of the segments.
Architecture & Planning
Arts & Culture
Basics (Utilities, Food Supply, Water)
Commerce & Finance
Cultural Exchange: Travel & Tourism
Diplomacy & Trade
Education, Science & Universities
Environment & Nature
Food & Hospitality
Government & Politics
Health & Medicine
Industry & Manufacturing
Information, Media & Publishing
Labour, Employment & Workforce
Law & Governance
Logistics, Freight & Ports
Mobility, Autos, Cycling & Transport
Military & Defence
Music & Performance
People & Population
Retail & Shopping
Spirituality, Religion & Charities
Sports & Fitness
Start-ups & Entrepreneurs
Technology & Communications
These segments are designed to capture the modern innovation economy in its completeness, across different countries and cultures. Improvement in multiple segments is captured in the Innovation Cities Indexes by upward movement towards higher classifications.
Cities that perform well in many segments are classified as Nexus or Hub. Node cities have less overwhelming segment strength.
Each segments maps to a number of data indicators. The 162 standard indicators and their mappings are here.
At the indicator level and in analyst services we can work with other standard industry classifications.
Contact us to discuss how to better recognize innovation in industries and places with segment analysis.